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This page highlights what current literature is saying about influencers and the influencer industry from both an influencer perspective and a brand/industry perspective. It also seeks to give a brief overview into how scholars are attempting to categorize types of influencers and communication theories pertaining to the popularity of influencers. To read the full literature review, click here.

What is an Influencer?

Although there are slight variations in how to define an 'influencer,' for the purposes of this study influencer is defined as an ordinary internet user who has accumulated a large following in a specified niche, and is commonly working with brands to monetize their influence.

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The following sections will provide a brief synopsis on the current landscape and dialogue surrounding influencers from a scholarly perspective. 

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